In an attempt to boost its ad portfolio, Pinterest is expanding its Shopping Ads tool to reach hundreds of marketers and advertisers. According to , the tool, which places advertisements in customers' Pinterest search feeds, was tested last year with a handful of retailers.
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Now that Pinterest has moved its Shopping Ads out of testing, the program is available to hundreds of advertisers. Pinterest's Shopping Ads, launched last year, were first used by a limited number of major brands, including Ulta Beauty, Venus, Overstock, Lowe's, eBay, Wayfair and IKEA Canada.
Pinterest names Square's former Business Lead, Francoise ...
Marketing Land-Feb 27, 2018
Pinterest has named Francoise Brougher as its first chief operations officer. The veteran technology executive will officially begin her role on March 12, overseeing Pinterest's sales, partner marketing, measurement, corporate and business development, and communications teams. According to Pinterest ...
Pinterest has hired former Google and Square executive Francoise ...
Highly Cited-Recode-Feb 27, 2018
Highly Cited-Recode-Feb 27, 2018
Pinterest expands Shopping Ads program with new lifestyle ad formats
MobileMarketing Magazine-Mar 19, 2018
"At eBay, we're focused on being present and relevantto customers wherever they start their shopping journey," said Sadie Daryan, senior manager of global social performance marketing at eBay. "As an early adopter of Pinterest's ad products, we've been able to effectively reach both current and potential ...