When we talk about search engine optimization, most people think of Google. However, when we think of it from a content marketing perspective, there are three search engines. Content comes in many forms - written, audio, image and video - and because of this, we need to think about and optimize for multiple search engines.
While pumpkins may still be nestled on your doorstep, the rest of the world has already moved on to the holiday season! Nov. 1 marks the day it's socially acceptable to indulge in holiday tunes and begin purchasing items on your loved ones' holiday wish lists.
Home Depot has teamed up with VR advertising platform OmniVirt to launch the 'first-ever' 360° interactive campaign on Pinterest. The retailer has created interactive 360° content in a bid to reach out to the DIY community. The content demonstrates to the audience how to redesign their bathroom and living room.
Pinterest continues to try to make it easier for people to use its visual search engine. Now Pinterest users can zoom in on pins when using its mobile app. Pinterest has also made the option to search individual objects within a pin more obvious and opened up its Chrome browser extension to people who don't have a Pinterest account, the company announced on Wednesday.
Pinterest has launched a self-service tools to let marketers place search ads on its platform without intervention from a live salesperson or help desk. The self-service tools are found in the Pinterest Ads Manager, the company's browser-based dashboard for marketers and media buyers. The image-sharing social network currently has 200 million users, and is looking ...
On Wednesday, Pinterest added marketing measurement and data companies to its Marketing Partners (née Marketing Developer Partners) program. A quick refresher on Pinterest's Marketing Partners program: Pinterest introduced the program in April 2015 as a way to open up its automated tools to post content and buy ads on its platform, but only to certain companies on whom Pinterest would effectively bestow its own "Good Housekeeping Seal of Approval."
What better place to work on a Pinterest project than at the social network's headquarters in San Francisco? Pinterest last week announced the grand opening of The Workshop, which it calls "a first-of-its-kind creative studio and social club ... fully equipped with professional equipment, art supplies and more."
To target ads, Google uses search data, Amazon uses purchase data, Facebook uses social data, and now Pinterest is using photo data. Last year, Pinterest started using image-recognition technology to suggest related pins so that people could tap an object in a photo and see a list of organic pins featuring similar objects.
Pinterest announced Tuesday that it is making a self-service insights tool available to businesses on the social network in early 2018. The tool-which is currently being tested by "a select group" of brands-is powered by Pinterest's Taste Graph, and it will show brands their audiences' top categories and interests, down to specific interests such as farmhouse, kitchens and paint color.